Pam's Story & the Birth of Herb Lore


A Little About Pam Caldwell, founder of Herb Lore and creator of Herb Lore products....

Pam Caldwell grew up in a traditional allopathic medical environment. Prescription drugs and over-the-counter medications were dispensed freely in their household, as was done in many households during that time. Pam noticed that many of these medications created other problems for her or made her actually feel worse than she did to begin with! Pam also grew up with an intense love for and connection with the plant kingdom. As her father was a horticulturist and her mother a nurse, this set the perfect stage for Pam to explore and use plants as a healing modality. Not only did Pam have a strong connection with plants and herbs, but she knew at age 11 that her life's work would somehow include helping women birth their babies.

Many years passed. As a young adult, Pam was given a ticket to travel to Hawaii, and she decided to escape the corporate world and to move there rather than just to visit. While living in Hawaii, she met amazing people who would show her the native plants and how they could be used for healing. This awakened a long-held passion and knowledge held deep within Pam's soul. From then on, Pam would learn all she could about this ancient art and how she could use it in her own life and for the good of those who would come to her for healing.

A few years later, Pam was asked to attend her first birth. Profoundly moved by the experience, Pam was compelled to learn more about the pregnancy, birth, postpartum and lactation process and how to make it the powerful, sacred experience she knew this event to be. Shortly after Pam completed her formal herbal schooling, she began midwifery training. A short time into this process, Pam began the most incredible learning experience of her life - she became pregnant herself!

As Pam progressed through her pregnancy, she was continually challenged in finding good quality herbal products for herself and her growing baby, so she started making a few products for herself. These products began to become very popular with other pregnant women and with midwives, doulas and lactation consultants in the area. As Pam went through labor, birth, postpartum and began breastfeeding, she began to learn the real and intimate needs of women traveling this sacred journey first-hand.  Thanks to this, her herbal product line and her expertise grew.

Many years later, Pam has become an expert in these areas and has helped thousands of women to overcome challenges ranging from fertility issues to pregnancy, birth, postpartum and lactation issues. Pam now has hospitals, pediatricians and other health professionals referring their patients to Pam for her expertise and knowledge, as well as for the high-quality, organic herbal products that her company, Herb Lore, has to offer.  

Pam's passion is to empower birthing families and to help make this magical time of life the sacred event that is meant to be. She does this by alleviating fear through education and helping women solve problems with information and safe and gentle herbal products (if needed), so that they can enjoy and savor this special time to the absolute fullest! She knows and trusts the body's natural ability to birth and to heal itself, and empowers her clients to understand and embrace this awareness too.  Pam has thousands of clients all over the United States and is beginning to become internationally known as well. She is the author of the forthcoming book "Herbs and Wisdom for Your Sacred Birthing Journey ".

Pam is a member of the American Herb Association and United Plant Savers and their Botanical Sanctuary Network, an organization dedicated to saving and re-establishing endangered herb species. Pam is also a member of Birthing and Early Parenting Educators (BEPE), a group of experienced professionals started by Dr. David Chamberlain, author of "The Mind of Your Newborn Baby". This group of professionals share the belief that creating a healthy society starts with healthy, happy families. They promote the fact that babies are aware, sensitive, open and communicative from the very beginning, even while still in the womb and prior to conception. They provide education for birthing families about holistic pregnancy and childbirth, breastfeeding, and conscious parenting to give their babies the most healthy and advantageous start possible - all gifts that will last their child a lifetime. For more information, please visit BEPE at

Pam is available for personal consultations.  Click here for details!